E-mail Surveys

What is an E-mail survey

An E-mail survey can be sent out to your current client base via E-mail. A survey in which clients are contacted by E-mail and they respond to the survey via E-mail. Questions can include a type answer or choose multiple answer questions to make it easier for them to complete. It is an ideal way to get feedback on your business.

Surveys can be set up to suit your business survey needs.

Survey Tips

Take time to put your questions in the right order
Keep question short
Use simple wording
Keep it interesting
Limit the choice of answer
Make it understandable



Question Ideas

How did you first learn about our business?
What did you think of your purchase?
How was our customer service?
How did you rate our delivery service?
Can you suggest any changes we could make to our business or service?
Would you buy from us again?


Tracking E-mail surveys

You will get a copy of every returned survey. From here you can put together an analysis of your business and get a good feel for what your doing right, wrong or need to add to your services.


How to compile an E-mail survey list

Always highlight the benefits of subscribing to your email service and provide an online form for businesses/clients to register immediately.

Put opt-in tick boxes and space for email information on all your paper-based marketing material.

People are more likely to opt in if you give them an incentive. You could for example you could do a special offer and give discounts to customers who sign up for your business updates and newsletters. Make these offers available exclusively for people signing up to your email marketing.

When asking people to sign up for these services, be sure to remember not to ask for too much information at the registration stage - lots of boxes to complete will put people off. All you need is there name, email address and phone number to get you started.

Laws on data protection

E-mail marketing/surveys are governed by laws on data protection, privacy and e-commerce, so you should plan your campaign carefully:
    

• E-commerce regulations require you to make all commercial email clearly identifiable as such, either in the text of the email or in the email header.
• There must be a easy to find button to opt out of receiving emails from you.
• You cannot send unsolicited marketing/surveys messages by email to individual subscribers unless you have their prior consent. There are exemptions if their address was collected in the course of a sale or if the recipient has expressed an interest in 'similar' items and chose not to opt out when the address was originally collected. 'Individual subscribers' do not include companies or individuals within companies.
• Under e-commerce regulations, marketing emails/surveys must include certain information about your business, for example full business name, contact details and a clear indication of prices if you refer to them.
• When sending email marketing/surveys messages, you must never hide your identity.
• It is illegal to reveal recipients' details on any emails. Always send the email to yourself and blind carbon copy (Bcc) to each recipient.

The Data Protection Act 1998 regulates how you build and manage your customer database. You need to comply with the law when sending emails to people who aren't already customers.

Let us take care of your E-mail surveys. For as little as £65 one off payment for a design set-up fee and E-mail survey to 1000 of your E-mail addresses from as little as £150 or 2000 for £190. From as a little as £60 we can compile a report from all your returned surveys.

Submission by CRE8

Download a pdf of E-Mail Surveys  or   Laws on protection PDF

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